Unlocking the Potential of Online Courses
Why Now is the Perfect Time to Package Your Knowledge
In today’s ever-evolving digital landscape, online courses have become one of the most powerful ways to share your expertise, connect with a global audience, and create sustainable income. Over the past few weeks, I’ve been diving deep into the world of course creation—especially during the recent launch of Amy Porterfield’s Digital Course Academy, where I partnered to help more entrepreneurs step into the online course world with clarity and confidence.
If you’ve ever thought about creating an online course but felt overwhelmed by the “how” or doubted whether you had something worth teaching, you’re not alone. But here’s the truth: online courses changed my life—and my business. When the COVID-19 pandemic made it impossible to rely on traditional client work, my online course became a financial lifeline. The flexibility, scalability, and financial stability that a well-structured course provides can truly be game-changing.
What Should You Teach? Be Specific!
One of the biggest hurdles for most new course creators is deciding what to teach. A common mistake? Thinking your course needs to cover a broad, sweeping topic. In reality, specificity is your superpower.
For example, instead of teaching “how to cook with an oven,” you could create a course on “how to roast the perfect chicken.” That narrow focus instantly makes the course more approachable and marketable. The same principle applies to more advanced topics. Teaching “how to build your email list using Facebook ads” is far more actionable and appealing than a vague “online marketing” course.
Niche topics don’t limit you—they position you as the go-to expert in a very specific area.
Leverage Your Personal Transformation
Another goldmine for course ideas? Your own story. If you’ve achieved a transformation—whether in business, health, mindset, or lifestyle—you already have the foundation for a course.
For instance, after successfully launching my own podcast, I turned that experience into a step-by-step course to help others do the same. This wasn’t just theory; it was a proven process I had personally tested. When your course is built on real-life results, your students will feel more confident in your ability to guide them to success.
The same goes for client success stories. If you’ve helped people get results—like overcoming emotional eating, improving their productivity, or boosting their social media presence—you can take those frameworks and turn them into a repeatable course that serves more people than you ever could one-on-one.
Turn Your System into a Signature Framework
If you’ve created a system or process that consistently delivers results, that’s a course waiting to happen.
Whether you’ve developed a unique approach to content creation, client onboarding, mindset coaching, or even project management, your framework is your intellectual property. Packaging it into a structured course can help others achieve similar outcomes while positioning you as an expert with a replicable method.
Students love clarity. A course with a clear, step-by-step framework feels safe, trustworthy, and worth investing in.
Yes, You Can Teach Others to Do What You Do
One final idea—and it might feel counterintuitive at first—is to teach people how to do your job.
Worried about creating competitors? Don’t be. Instead, think of this approach as expanding your influence and elevating your industry. Whether you manage Instagram accounts, write sales pages, or build launch strategies, there are countless people who want to learn how to do what you do. Some will become freelancers. Others may never work with you directly but will deeply value your guidance.
Plus, when you teach others your craft, you open up space in your own business to focus on bigger-picture goals, scale your impact, and even bring on trained team members who already know your way of doing things.
Ready to Explore Your Course Topic?
There’s no “perfect” course idea—but there is a perfect starting point based on your business goals, your audience, and your strengths. If you’re unsure where to begin, I highly recommend taking Amy Porterfield’s Digital Course Academy quiz (insert link). It’s a powerful tool to help you determine the best course type for your unique path.
Online courses aren’t just a business model. They’re a movement—a way to package your purpose, amplify your message, and change lives (including your own). So, whether you’re starting from scratch or pivoting from client work to scalable offers, now is the time to unlock the potential of online courses.